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Rethink Bitcoin Retail Engagement Beyond Onchain Metrics

INTRADAY Team by INTRADAY Team
March 21, 2025
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Rethink Bitcoin Retail Engagement Beyond Onchain Metrics

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Reevaluating Retail Involvement in Bitcoin

Key Points:

  1. A crypto executive suggests that using traditional methods to gauge retail involvement in Bitcoin is outdated.
  2. The retail investment in Bitcoin might already be happening, but it isn’t fully visible through onchain metrics alone.
  3. The concept that Bitcoin’s cycle peak hasn’t been reached due to perceived low retail activity might need reevaluation.

Elaborated Article

Many people involved in Bitcoin investments, known as “Bitcoin bulls,” believe that the current cycle hasn’t peaked yet due to a perceived lack of retail investor participation. However, according to Ki Young Ju, the founder and CEO of CryptoQuant, this assumption may be outdated. In his statement, he suggests that the methods previously used to assess retail activity in cryptocurrency markets might not capture the full extent of the situation anymore.

Ju argues that only looking at “onchain” metrics, which track transaction data directly from the blockchain, can lead to an incomplete understanding of retail participation. This is because this data doesn’t account for the growing role of off-chain and centralized channels where many retail activities take place. With the increasing use of exchanges and trading platforms that operate off the blockchain, much of the retail action could be missed if one relies solely on blockchain data.

Overall, Ju’s remarks emphasize the need to reconsider how retail involvement in Bitcoin is measured. Just because retail activity isn’t as visible on the blockchain doesn’t mean it’s absent. Retail engagement might already be happening through other means that aren’t immediately apparent. For investors and market analysts, this implies a need to broaden their perspective and consider a mix of metrics and analyses to accurately gauge retail participation.

Hot Take

The landscape for crypto investments is rapidly evolving, and so should the methods used to understand it. With more retail investors using various platforms outside of blockchain itself, sticking solely to onchain analysis feels like trying to watch a modern blockbuster on a black-and-white TV. To stay ahead, both investors and crypto analysts need to embrace a wider array of tools to truly capture how and where retail investors are placing their bets.

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